Effectus Coaching Group

Meet Brian Cady

Founder and CEO at Effectus Coaching

Expert Perspective
Brian is a business coach
Effectus Business Coaching

Eternal Entrepreneur

“Success is not final; failure is not fatal: it is the courage to continue that counts.” - W. Churchill

Just like you, I’ve experienced the feelings of owning a business: the wins, the losses, and the stalemates. I was the kid who did everything I could to earn money: I ran a lemonade stand, shovelled snow during freezing winters, and did lawn work in the summer. I even learned retail at my parent's store as a teenager.

Since then, I’ve started countless companies: a window cleaning company, an installation company, a home services company, and more. Through all of the startups, I can tell you one thing: business ownership is a vital part of who I am. This is why I believe I am born to coach business owners such as you.

Fighting For Your Business Victory

“It is not the critic who counts… The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming… his place shall never be with those cold and timid souls who neither know victory nor defeat."   - Theodore Roosevelt

Just like in business, the person who earns the victory is you: The one putting everything on the line and fighting the uphill battles for your business. I know what it’s like to be in the arena.

Brian is a business coach

Stop Worrying & Start Doing 

Are you constantly putting out business fires? Do you find you’re working long hours but still at square one? 

It’s time to stop spinning your wheels. 

Brian’s eBook: The Six Silver Bullets You Need to Grow Any Business Fast, opens your eyes to solutions right in front of you. Our eBook can help you with simple, easy-to-implement practices so you can work less and earn more. Allow your business to work for you, not the other way around. Get your eBook today!

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Effectus Coaching Services

Trust Brian’s Performance-Driven Background

High-Performance Coach

I have a passion for business and helping others – SMALL to MEDIUM size businesses, trades, start-ups, services – my real passion – my JAM – is coaching people to make their Business goals a reality, To Help People Help Themselves - whether they want a winning Business, to get the HEAD GAME RIGHT and results in their Sport (I train), Life (I live) or Recovery (I am sober).

While working with an Executive Business Coach, my life transformed. Ever since I have dedicated myself to the pursuit of Excellence In Coaching so I can Help others find their own answers - To Find Their Way To High-Performance.

Effective Business Ownership

In 2004 I started in installations, sales & design with a home improvement company and within 2 years I sold 3x of my sales target, accounting for millions of dollars of revenue. This reignited my passion for business ownership and I was offered a partnership and I became VP with a staff of 25. After the business was impacted by the economic downturn I eventually took over sole ownership. I reduced fixed overhead costs by 80%, increased the Gross Profit Margin by 15%, and built a high-growth business. The company’s success attracted a new executive partner and continues to expand today. I still love business and remain involved in a director role in 3 companies.

The Link Between Work-Life Balance & Productivity

I know first-hand how hard it is to balance leisure time with family alongside your business. I believe in business coaching as I believe in supporting those who are most important. 

Focusing on work-life balance enables you to concentrate on your most important objectives and interests, foster relationships, and lead a fulfilling life. Companies and individuals that place a high priority on work-life balance see a rise in motivation, satisfaction and productivity. 

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